Archive

We all grew up with 3M overhead projectors in the classroom. Determined to remain the industry leader, 3M's Mobile Integrated Services Division (MISD) called JHA/Steel to help maintain their dominance in the K-12 education sector. MISD needed a fresh new brand and campaign introducing administrators...

Japan-based Buffalo Technology opened their North American headquarters with a lofty goal for JHA/Steel – help them become a major force in the SMB storage and wireless networking markets. Over the years, JHA/Steel has continued to help Buffalo realize their goal of providing high-quality, leading...

ETS-Lindgren designs and develops systems and components for the detection, measurement and management of electromagnetic, magnetic, and acoustic energy. With an international marketing presence supporting worldwide sales, ETS turned to JHA/Steel to establish a consistent brand and message. As a major sponsor of the IEEE Electromagnetic...

Austin-based eFueling recently leveraged its long-history serving the fleet fueling industry to develop a new line of equipment that brings cutting-edge technology to the stagnant sector. They turned to JHA/Steel for a complete brand makeover promoting their new direction.   After conducting a strategic branding process, the...

Gunze USA makes touch panels for some very tough environments and equally tough customers. Ruggedized for industrial and constant-use applications, the new Gunze brand and messaging needed to reflect the company's commitment to uncompromising engineering and manufacturing quality....

R Systems provides High Performance Computer Cluster Resources and technical expertise to commercial and institutional research clients. As a growing tech company, R Systems enlisted JH&A’s help to become an HPC market leader. Over the course of a few months, JH&A engaged strategically to define...