Archive

Avalon services Fortune 100 clients, and they needed a website to that reflected it. We not only redesigned the site, but updated the messaging and organization in a way that would truly speak to C-Suite executives. We began by concentrating our efforts on "connection" as the...

We all grew up with 3M overhead projectors in the classroom. Determined to remain the industry leader, 3M's Mobile Integrated Services Division (MISD) called JHA/Steel to help maintain their dominance in the K-12 education sector. MISD needed a fresh new brand and campaign introducing administrators...

After a long standing relationship with AstroTurf and the American Sports Products Group (ASPG), JHA/Steel worked to establish SRI Sports. SRI began to develop and market some of the most innovative and technically advanced sports surfaces on the market. Many of the leading teams in...

Texas Outdoor Power Equipment (TOP) is a leading distributor for a variety of lawn equipment OEMs. This family-owned business has grown to be one of the largest, well-respected multi-state distributors in the nation. SCAG Power Equipment is touted as, "Simply the Best" commercial lawn mowers...

Wilsonart is a world-leading producer of decorative surfacing products. Their commercial solid surface countertop division needed a contemporary, stylish brand to appeal to both interior designers, architects and specifiers. The result was a well conceived, cohesive and aesthetic corporate brand that positioned Wilsonart as the...

As a wholesaler of specialty gas products to independent producers and distributors, Gas Innovations needed a strategic brand and corporate identity that set them apart from competitors while being easily customized for specific messaging to a wide variety of diverse audiences....

PSI has grown from a small, well-respected contract panel and furniture manufacturer to a large provider of products and services for commercial, institutional, and marine interior markets. This change in core business philosophy necessitated a comprehensive update of PSI’s branding and marketing. JHA/Steel implemented a...

Japan-based Buffalo Technology opened their North American headquarters with a lofty goal for JHA/Steel – help them become a major force in the SMB storage and wireless networking markets. Over the years, JHA/Steel has continued to help Buffalo realize their goal of providing high-quality, leading...

ETS-Lindgren designs and develops systems and components for the detection, measurement and management of electromagnetic, magnetic, and acoustic energy. With an international marketing presence supporting worldwide sales, ETS turned to JHA/Steel to establish a consistent brand and message. As a major sponsor of the IEEE Electromagnetic...

Austin-based eFueling recently leveraged its long-history serving the fleet fueling industry to develop a new line of equipment that brings cutting-edge technology to the stagnant sector. They turned to JHA/Steel for a complete brand makeover promoting their new direction.   After conducting a strategic branding process, the...