AmeriTex

Category
Branding, Identity, Print Collateral, Web Design
About This Project

Several years ago, AmeriTex Pipe and Products was selected to team up with KTI Pipe of Rialto, CA to build a state-of-the-art reinforced concrete pipe and box culvert production facility in Seguin, TX. AmeriTex quickly gained traction, winning business across central Texas. With this early momentum came the realization that a progressive branding effort was needed. AmeriTex partnered with JHA/Steel to create a masculine brand image, emphasizing their strong commitment to quality, responsive customer service, volume capacity and on-time delivery.

 

JHA/Steel responded with bold visuals contrasting vibrant AmeriTex products with subtle screens of field installations in progress. The new look was deployed through a new website, corporate brochure and complementary pocket folder – all designed to reinforce the brand. This comprehensive branding package allows AmeriTex sales professionals to make a great first impression, instantly communicating “We are the preferred supplier for your next project!”