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Branding, Identity, Packaging, Print Collateral
About This Project

After a long standing relationship with AstroTurf and the American Sports Products Group (ASPG), JHA/Steel worked to establish SRI Sports. SRI began to develop and market some of the most innovative and technically advanced sports surfaces on the market. Many of the leading teams in college and professional sports trusted the SRI branded products (now Hellas) for their sports facilities. JHA/Steel helped maintain a consistent message of quality products and services throughout the transition from AstroTurf, to SRI to Hellas.