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Branding, Identity, Print Collateral
About This Project

PSI has grown from a small, well-respected contract panel and furniture manufacturer to a large provider of products and services for commercial, institutional, and marine interior markets. This change in core business philosophy necessitated a comprehensive update of PSI’s branding and marketing. JHA/Steel implemented a strategic plan to prioritize PSI’s marketing initiatives through specific tactics including, SEO content, case studies, e-newsletters, sales brochures and public relations.