Branding, Identity, Print Collateral, Web Design
About This Project

Several years ago, AmeriTex Pipe and Products was selected to team up with KTI Pipe of Rialto, CA to build a state-of-the-art reinforced concrete pipe and box culvert production facility in Seguin, TX. AmeriTex quickly gained traction, winning business across central Texas. With this early momentum came the realization that a progressive branding effort was needed. AmeriTex partnered with JHA/Steel to create a masculine brand image, emphasizing their strong commitment to quality, responsive customer service, volume capacity and on-time delivery.


JHA/Steel responded with bold visuals contrasting vibrant AmeriTex products with subtle screens of field installations in progress. The new look was deployed through a new website, corporate brochure and complementary pocket folder – all designed to reinforce the brand. This comprehensive branding package allows AmeriTex sales professionals to make a great first impression, instantly communicating “We are the preferred supplier for your next project!”