Branding, Identity, Multimedia, Print Collateral, Web Design
About This Project

Austin-based eFueling recently leveraged its long-history serving the fleet fueling industry to develop a new line of equipment that brings cutting-edge technology to the stagnant sector. They turned to JHA/Steel for a complete brand makeover promoting their new direction.


After conducting a strategic branding process, the result was an exciting new brand identity, including color palette and logo, which was carried through on their website, company and product collateral, tradeshow property, public relations and social media.