R Systems provides High Performance Computer Cluster Resources and technical expertise to commercial and institutional research clients. As a growing tech company, R Systems enlisted JH&A’s help to become an HPC market leader. Over the course of a few months, JH&A engaged strategically to define unique brand positioning, brand identity and new logo just in time for their upcoming annual tradeshow. The final result was a well-conceived, cohesive brand that positioned R Systems as the go-to resource for HPC. The new look and feel was executed throughout the company website, product video and tradeshow property which included theme development, giveaway items, collateral and social media.